LE NA, Tran Thi; THI MEN, Tran; THUONG, Ngo Tri; DUY, Le Dinh Khanh; DUC, Phan Xuan; NGAN, Nguyen Thi. The Impact of University Brand Equity on Student Satisfaction and Engagement: A Study of Vietnamese Universities. International Review of Management and Marketing, [S. l.], v. 15, n. 3, p. 164–176, 2025. DOI: 10.32479/irmm.18121. Disponível em: https://mail.econjournals.org.tr/index.php/irmm/article/view/18121. Acesso em: 27 apr. 2025.