Khamwon A, Kumgliang O. The Effect of Online Brand Experience and Online Brand Community on Brand Leadership in E-Commerce: The Role of Brand Relationship Quality. IRMM [Internet]. 2025 Apr. 15 [cited 2025 Apr. 27];15(3):189-9. Available from: https://mail.econjournals.org.tr/index.php/irmm/article/view/18035